Just give the hub a gentle polish with a worn green scouring pad or even bit of metal polish/T-cut and see what it looks like, if you can’t currently even feel a groove it should all be good,
you can even install the new seal just slightly deeper, say 1 to 2mm and the seal lip will run on an unmarked section of the hub
Many thanks for the photo and advice. I decided to take a chance and I did exactly as you said.
I cleaned and then polished by hand with Peek. The black marks which must have been accumulated seal material came away quite quickly.
Two lines were left by the seal lips but I really could not detect they were grooves or were worn.
They appeared to be polished to a brighter level than the rest of the shaft.
By accident rather than design, I did end up putting the seal in a little further than I found it. Thinking this might be an error, of course I could not budge it to move back out so I left it.
I think it pushed onto a “land” further into the casing. On reflection, I thought as you say: that the seal lips will be on a new face of the hub. Fingers crossed now!